A 30-day look at two anonymized skilled-trades reactivation campaigns: 2,311 candidates reached, 304 responses, 27 application-interest records—and 1,266 brand-new candidate facts that outlast the campaign itself.
A national aerospace staffing firm used TalentPrism to reach 6,089 dormant candidates across three aircraft assembler campaigns. The result: 267 positive-interest candidates, 394 job alert subscribers, 93 qualified leads, and clear downstream activity tied to submitted and hired candidates.
Your ATS is probably sitting on a goldmine. Thousands of candidates. Verified contact info. Past interviews. Skill assessments. Work history. All just… sitting there. The average staffing agency has 70% of their database dormant—candidates who haven’t engaged in 90+ days. Some agencies are sitting on databases with a 3-year-old average last contact date. That’s not a database. That’s a cemetery. But here’s the thing: those “dead” candidates aren’t actually dead. They took other jobs. They moved. They forgot you existed. They got tired of recruiter spam. ...