The Staffing Agency's Guide to A2P 10DLC Compliance
If you’re using SMS to reach candidates — and you should be — there’s something you need to know about: A2P 10DLC. It’s not sexy. It’s not fun. But if you ignore it, your text campaigns will get blocked, your messages won’t deliver, and you’ll wonder why your 98% open rate suddenly dropped to zero. Let’s break it down. What Is A2P 10DLC? A2P = Application-to-Person. It’s carrier-speak for “business texting” — any text message sent from a company to an individual. ...